Applied Art

Creative strategy for businesses that intend to stand apart.

A creative strategy studio in Dublin. We analyse, rethink and transform businesses, and build the systems that make them run. Let us help with the automated systems a modern business runs on. Come and talk to us. Sometimes a conversation is all it takes.

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Method

Why creativity comes first.

Creative people are trained to observe, and to see a business as a whole rather than one part at a time. Strategy without creativity is just numbers. Creativity without strategy is just decoration. We bring both.

Analyse

We spend time in your business before we say anything. Observation first, opinions later.

Rethink

Brand, space, products, service, sales, systems. Rethought together, because customers experience them together.

Transform

Our team does the work, with the right specialists and partners brought in where needed. You deal with one team.

Suite

A creative business suite.

Attract new customers. Retain the ones you have. Thrive. Delivered by our team and our partners, managed by us.

  • Catalogue creator

    We create your catalogue for you: your products, beautifully presented, online and as a PDF, ready to send to customers in days and updated when your products change.

  • Your website

    We design and build your website, or take over the one you have and keep it working for you.

  • Products and sourcing

    We help you choose, source and present the right products, from suppliers we already know and trust.

  • Handle your stuff

    Orders, quotes, customers, stock, marketing. We run the day-to-day so you can get on with the business.

  • Business management

    A simple system for running your business, set up and managed for you, with ongoing support and advice.

We work with a small number of businesses at a time, so each one gets our full attention. Come and talk to us.

Toolkits

Toolkits we put to work.

Ready-made tools we have built or chosen, set up for your business and run by our team.

  • Instant Catalogue

    Turns your products or a spreadsheet into a branded online flipbook and PDF catalogue, with quote requests built in. Our own tool.

  • Website toolkit

    Design, build, hosting, security and the small fixes that keep a site healthy, all in one place.

  • Orders and quotes toolkit

    Quotes, orders, invoices and follow-ups that run themselves, so nothing slips.

  • Marketing toolkit

    Email, social posts and your business profile on search, planned and sent on a calendar you approve.

  • Brand toolkit

    Logo, colours, type and templates, so everything you send out looks like it came from the same business.

  • Business management toolkit

    Customers, stock, tasks and numbers in one simple system, set up for you and looked after.

Notes

Planning notes on running a business.

Short things we keep coming back to. Most of them go back to Peter Drucker, who said it first and said it better.

  • Efficiency is doing things right. Effectiveness is doing the right things.
  • The purpose of a business is to create a customer. Everything else follows from that.
  • If you cannot measure it, you cannot improve it. So measure the few things that matter.
  • Decide what not to do. A business that does everything does nothing well.
  • Build systems, not heroics. Good work should not depend on someone remembering.
  • The best way to predict the future is to create it.

Writings

Some writings here.

About us

It's hard to keep up with the world. Let us help.

Applied Art is a team of creative, technical and business people, with a network of trusted specialists and partners behind it. Our people build and run businesses themselves, so our advice comes from doing, not only advising. We are here to help, and to help you grow.

From the founders

The A, R and T in our name stand for Analyse, Rethink and Transform. It is how we work, not a slogan. We have run our own businesses for years, built our own websites and catalogues, made our own mistakes and fixed them. That is the experience we bring. We keep watching good businesses lose out to louder ones. Not better, louder. We would rather sit down with a few of them and do the work properly than take on everyone.

Klaudia & Gary, founders

Enquiries

Let's talk.

Tell us about your business. If it is only a talk for now, that is fine too. We reply within two working days.