Applied Art

Creative strategy for businesses that intend to stand apart.

A creative strategy studio in Dublin. Our team designs websites, catalogues and brands, and builds the systems that make a business run. We analyse, rethink and transform. Let us help with the automated systems a modern business runs on. Come and talk to us. Sometimes a conversation is all it takes.

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Method

Why creativity comes first.

Creative people are trained to observe, and to see a business as a whole rather than one part at a time. Strategy without creativity is just numbers. Creativity without strategy is just decoration. We bring both.

Analyse

We spend time in your business before we say anything. Observation first, opinions later.

Rethink

Brand, space, products, service, sales, systems. Rethought together, because customers experience them together.

Transform

Our team does the work, with the right specialists and partners brought in where needed. You deal with one team.

Suite

A creative business suite.

Attract new customers. Retain the ones you have. Thrive. Delivered by our team and our partners, managed by us.

  • Catalogue creator

    We create your catalogue for you: your products, beautifully presented, online and as a PDF, ready to send to customers in days and updated when your products change.

  • Your website

    Our team designs and builds your website, or takes over the one you have and keeps it working for you.

  • Products and sourcing

    We help you choose, source and present the right products, from suppliers we already know and trust.

We work with a small number of businesses at a time, so each one gets our full attention. Come and talk to us.

Toolkits

Toolkits we put to work.

Ready-made tools we have built or chosen, set up for your business and run by our team.

  • Instant Catalogue

    Turns your products or a spreadsheet into a branded online flipbook and PDF catalogue, with quote requests built in. Our own tool.

  • Website toolkit

    Design, build, hosting, security and the small fixes that keep a site healthy, all in one place.

  • Business management toolkit

    Customers, stock, tasks and numbers in one simple system, set up for you and looked after.

Notes

Planning notes on running a business.

Short things we keep coming back to. Most of them go back to Peter Drucker, who said it first and said it better.

  • Efficiency is doing things right. Effectiveness is doing the right things.
  • The purpose of a business is to create a customer. Everything else follows from that.
  • If you cannot measure it, you cannot improve it. So measure the few things that matter.
  • Decide what not to do. A business that does everything does nothing well.
  • Build systems, not heroics. Good work should not depend on someone remembering.
  • The best way to predict the future is to create it.

Writings

Some writings here.

About us

It's hard to keep up with the world. Let us help.

We are a team of creative, technical and business people, with a network of trusted specialists and partners behind us. We build and run businesses ourselves, so our advice comes from doing, not only advising. The A, R and T in our name stand for Analyse, Rethink and Transform. It is how we work, not a slogan.

We keep watching good businesses lose out to louder ones. Not better, louder. We would rather sit down with a few of them and do the work properly than take on everyone. Come and talk to us to get to know more.

Enquiries

Let's talk.

Tell us about your business. If it is only a talk for now, that is fine too. We reply within two working days.